When it comes to advertising, here’s proof that content is more important now than ever before. Brands that invest in smart, entertaining content will win every time. Case in point, this excellent spot for Carlsberg beer.
I don’t know about you, but we think walking around city streets with headphones on is one of life’s simple pleasures. It’s as if the music is the soundtrack in the movie that is your life. This month’s mix has tracks from Generationals, Sonny & The Sunsets, Fiona Apple and more. Listen here or click on the tape below for 49 minutes and 35 seconds of tunes we’re digging the hell out of.
With each passing day I’m more convinced that the new genius has little to do with ideas. Fine, ideas have their place, but what’s really become rarified air is the focus needed to bring these ideas to fruition.
I’m someone who once considered focus to be one of my best strengths. In recent years though, I’ve been very prone to distractions, maybe not any more than most people, but enough for me to realize I knew better. I’m constantly seeking out advice on the subject and have made some improvements. But what I find is that I need constant reminders of just how important focus is to keep my game sharp.
That’s why I was I was pumped to hear 99U was set to release a new title called Manage Your Day-To-Day and just had to pester their publishers about an advance copy. Let’s just say if I was hiring new employees right now, I’d make it recommended reading.
If you’ve read Making Ideas Happen, a lot of the material will seem familiar to you. But think of MYDTD a concise, more beautifully designed version of that title. It’s broken down into four main sections: Building A Rock-Solid Routine, Finding Focus In A Distracted World, Taming Your Tools, and Sharpening Your Creative Mind. Each section contains five essays from some of the most reputable creative minds, including two of my go-to guys, Seth Godin and Leo Babauta. Erin Doland of Unclutterer even uses novelist Haruki Murakami (a Holiday Matinee favorite) as an example in her story! Each section is then summarized with a page of key takeaways you can revisit again and again.
I’ll be honest in saying I felt like I was getting completely schooled while reading this. Some of the essays made me feel like crap because I still haven’t completely addressed habits like checking email before getting busy on truly important work. But it also gave me hope because there are still so many things I have room for improvement on. It got me to make more conscious decisions on what I spend time on and proved that almost everything truly game-changing in this world took a tremendous amount of time, energy and focus. Why we don’t remember that more often is a shame. I was also really into hearing about recent research that’s been done on what our bodies actually need (to do better than just getting by).
This book is only $8 ($4 as an eBook)! That’s a steal when you consider how beneficial some of the tips could be to your career or a sidegig you’re passionate about. It’s even more of a steal when you think about how many times you may have bought an extra drink you really didn’t need at the bar or taken a cab because you’re lazy. Trust me when I say this is a better investment.
Manage Your Day-To-Day is out today and available exclusively on Amazon.
You have to check out Zoe Spawton’s Tumblr What Ali Wore Today. It’s such a treat to follow and will quickly put a smile on your face. Long story short, Zoe (an Australian photographer) has been chronicling the daily outfits of trendy Berlin-based tailor Ali ever since she saw him walk past her work. And how couldn’t she? Dude’s got style: perfect attention to detail and a pose that screams confidence. Not to mention he’s 83. I love to see someone take their fashion that serious into older age. Definitely an inspiration to us all.
We’re excited to team up with our friends Delta Air Lines to host Lunch With Friends. It’s a simple concept, if you’re a hard-working hustler in the social media, digital or tech industry, come have lunch on us. It’s going to be a great way to unplug and meet compadres who are at the forefront of all things awesome. This all goes down Monday, May 20th at T4X, Delta’s impressive pop-up space in SoHo that celebrates the opening of T4, their much anticipated terminal at JFK. Hope you can make it.
Anderson Design Group has created perhaps the best city posters I’ve ever seen. They’re hand rendered to pay homage to the masters of the golden age of poster art and irresistible once you lay eyes on them. Even if you don’t happen to from the big city there’s plenty of prints to honor regions and national parks. Below you’ll see a print from each of the cities we have writers, but one question remains. How do you settle on just one of these? I want like eight of them! You can find them at Scoutmob Shoppe.
David Foster Wallace, author of many great works — including but not limited to Infinite Jest, which I have unfortunately not been able to finish despite multiple attempts — gave a commencement address to graduating seniors at Kenyon College back in 2005. But that was before the Internet gave birth to stuff that went viral (actually, believe it or not, YouTube was founded in 2005). Luckily for us, The Glossary made an awesome video inspired by Wallace’s speech that has now been seen by more than 3 million people. Which is great, because then maybe everyone will be a little more aware, a little more patient. You can listen to the full speech here.