I didn’t get around to covering it when I first received a sample, but 72U (the creative residency from 72andSunny) built a pretty neat compass device it calls LOCU. Every 60 seconds, it checks your environment measuring temperature, sound, and light so you can foster the optimal conditions for being creative.
When the temperature is just right (72 degrees), LOCU will glow blue. When the sound is ideal (70 decibels) it glows magenta. And when the light conditions are Goldilocks (150 LUX) it glows yellow. LOCU beams white when it’s all systems, err conditions go.
Because we definitely don’t want to offer any alternative facts (those are called lies), you should know there is real research from Cornell, Univ. of Chicago, and the Journal of Environmental Psychology that went into uncovering what the optimal creative conditions are. Just don’t go overboard and spend all day in search of the balance. A lot of great art and ideas come when our tools and environment are less than perfect. Still, LOCU would be fun to experiment with at a brainstorm.
It’s been years since I was applying to college and one of the things I remember most is the unintentional comedy of student life brochures with the most goofy, pc-looking, and blatant attempts to exhibit diversity even when it didn’t exist. The future looks brighter today with schools like Savannah College of Art and Design (SCAD) using AR technology to help prospective students take virtual tours using a smartphone and inexpensive cardboard headset.
After trying the tour, I could definitely see how it might be useful to figure out which schools you want to visit in person. They’ve also made the actual print brochures more interactive by weaving 1,000 custom videos, graphics, and animations into the experience when you hold a smartphone over the page.
If you want people to believe you are going to teach them what they need to know in the future (and spend a bunch of money to do so), you had better be using the tools that are available today.
For 2017, we thought we’d get more collaborative with our mixtapes and let one creative person worth knowing pick a song that moves them. First up is editorial, lifestyle, and portrait photographer Rob Williamson. We let Rob kick off this month’s mix with a track that’ll give you the feels for his favorite pastimes: riding his Harley-Davidson through the redwoods, headbanging at shows, and sipping whiskey next to a campfire in the Sierras. Listen in and learn more about Rob below.
Spotify | Apple Music
About Rob Williamson:
Rob is the guy you want taking a portrait of you looking like a complete badass so your future grandchildren know you were rad. He’s also the dude you want to be riding with on an unforgettable motorcycle journey. We say this because he totally knows what he’s doing, but also because his friends describe him as “an incredibly talented guy with a heart of gold and magnetic personality.”
After earning his BFA at Ball State, Rob moved west to follow California dreams, something many of us could never resist. He worked for years as a photo technician, studio manager, production designer, and in-house photographer, but eventually made the move to full-time freelance. His clients include Vice, Chrome Industries, and Sundance with many more to come. Check out his work over at Rob Is Tall Photography or Instagram.