Pondering is best with a beard
LG is a brand that totally gets it or at least has hired an agency that does, and I’m loving what they’ve come up with. For the past couple months they’ve been pushing an online ad campaign featuring James Lipton called Give It A Ponder that’s centered around the perils of texting before you think. It’s relevant to their audience, pays homage to the fine art of beard stroking, and just plain funny. What’s not to love about that?
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literature
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music
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social good
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tv & film
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February 22nd, 2010 at 2:08 pm
I’ve been doing some serious pondering lately… I don’t know what I’d do with out my beard.
February 22nd, 2010 at 3:19 pm
The agency is Y&R New York. I did an internship with them last summer (but on a different campaign). Have you seen this part of the website? http://www.giveitaponder.com/with/#/ichat/
You can “grow” a beard as you do a video chat.
February 23rd, 2010 at 1:09 am
ha, i didn’t catch that part. i’ll definitely check it out!