A Field Guide To San Diego
A month ago, Ford Motor Company gave my buddy Zack Nielsen (of Sezio) and I the below Ford Fiesta, a gas card, a fully loaded Macbook Pro and a Canon SLR. The only catch was we have to spend Ford’s money on a variety of creative missions all over San Diego, and include all of you in the process.

Our first task was to create a mural, highlighting San Diego’s neighborhoods and 10 of our favorite spots around town. We teamed up with Josh Boston to create this piece, which was then installed on the corner of Redwood & 30th, between South & North Park.
To culminate this first mission, we’ll be throwing a huge party at Bar Basic on April 13th, featuring pop-up stores from M Theory Records, Igloo and Subtext. But before we park the Ford Fiesta inside of Bar Basic, we’ll be hitting up the other 9 locations this week. Cruise out and hang with us on our Fiesta Tour, and enjoy a variety of hook-ups from each business if you mention Ford Fiesta. We may even let you test drive the car, if you ask nicely…
Wednesday, April 7th
12-1pm : Free Coffee at Influx in Golden Hill
6-8pm : 15% off at The Linkery in North Park
Thursday, April 8th
5-6pm : 25% off soft goods at Igloo in Little Italy
6-8pm : 10% off food + drinks at Starlite in Midtown
Friday, April 9th
12-1pm : Lunch at Neighborhood in East Village
7-10pm : 20% off books during Art Opening at Subtext in Little Italy
Saturday, April 10th
12-1pm : Meet up at the Suspension Bridge in Bankers Hill
1-2pm : 10% off records at M-Theory in Mission Hills
2-4pm : $1 off Beers & Cocktails at Station Tavern in South Park
RSVP for the Bar Basic event here, and you’ll be on our guest list for free pizza & booze during the first hour. See you soon!



April 9th, 2010 at 11:11 am
[...] @ Sezio and Holiday Matinee are doing something for Ford and there’s a Now/Never slipmats sighting at 0:42. Cool. This [...]
June 2nd, 2010 at 6:15 am
Really enjoyed this, thanks for posting. What is the affiliation with web design san diego meetup group next month?