Trista Dale Roland reaps what she sews, and the result is undeniably sweet. Named after the childhood moniker her grandpa gave her, Sugardale Clothing blends clean, classic design with bold and bright vintage patterns. Every garment is tailored to each unique figure, so dames with a short torso or more junk in the trunk need not fret. Roland proclaims “I love fit. I’ve always had a body that doesn’t really fit in standard things, and I’m sure a lot of people don’t either.”
For Roland, fabric selection comes before design. On her quest to find the perfect pattern, the seamstress spends hours browsing textile sites or stores, and ideas sprout instantly when she connects with a cotton or wool fabric. Sugardale’s studio location also supports our mantra that you’re only as creative as the company you keep, since the recently re-vamped headquarters is nestled inside The Glashaus, an artist collective in the Barrio Logan.
In an industry of mass market clothing, cheap materials, and simple production techniques, it’s exhilarating to discover designers that still appreciate the art of sewing. Tour the studio here and keep your eye on the Etsy shop, where polished shorts, jumpers and retro dresses fill virtual hangers this June.