Archive for March, 2013

Embrace Real Beauty

Dove’s Real Beauty campaign is absolutely killer. It’s aimed at “art directors and graphic designers” who often distort the real beauty of women in favor of unrealistic airbrushing. Surprisingly, a little touch up here and there actually does a lot more damage than we’d think. Mass society distorting the image of self, one .psd at a time.

The brand’s already won a Grand Prix at Cannes back in ’07 for this campaign, but we think it still deserves attention. Lovely to see a big brand continually holding a mirror against itself – and not just for commercial purposes. Definitely worth 2 minutes of your time.

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These “What if” posters fucking rock.

Love these posters from New York City digital artist Peter Stults. They’re what he calls “movie posters from an alternate universe”, pairing actors and actresses to pieces outside their time. Particularly wishing I could see this version of “The Big Lebowski” – where Zappa plays The Dude – but all of them look pretty sweet. Check out a few below, then head over to his Behance to indulge in the rest.

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Midnight Mystery rides are the shit.

Midnight Mystery rides are quickly becoming one of my favorite things in San Francisco. Every third Saturday of the month SF Midnight Mystery Ride posts a meeting location. Cyclists of all ages and abilities gather at the meeting spot just before midnight and are led by organizers on a route unknown by anyone else. You’re led to a secret location, sometimes making stops along the way. And at the end there’s always some form of surprise entertainment waiting at the end. In my two rides I’ve been treated to an outdoor film screening, live music and fire dancing. Not bad, right?

These rides are great because there’s that element of discovery. You’ll stop to take pictures. Jam out because someone brought a boombox. Share snacks and swigs of whiskey with strangers. You’ll find yourself in a part of the city you’ve never bothered to go before and you never know what’s in store at the end because it’s different every time. The only constant is meeting rad new people and returning home in the wee hours of the morning telling yourself it was completely worth it.

Midnight Mystery rides are starting to pick up in cities across the world. But my hope is that every city with a sizable population starts having them. If you hate surprises, spontaneity and feel like you gotta have control over the situation, don’t bother showing up. But if you just wanna get down and ride bikes with awesome people, watch this video and make sure you’re there at the next meeting of the Midnight Society.

Midnight Mystery Ride in SF

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