Embrace Real Beauty

Dove’s Real Beauty campaign is absolutely killer. It’s aimed at “art directors and graphic designers” who often distort the real beauty of women in favor of unrealistic airbrushing. Surprisingly, a little touch up here and there actually does a lot more damage than we’d think. Mass society distorting the image of self, one .psd at a time.

The brand’s already won a Grand Prix at Cannes back in ’07 for this campaign, but we think it still deserves attention. Lovely to see a big brand continually holding a mirror against itself – and not just for commercial purposes. Definitely worth 2 minutes of your time.

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