The T-Shirt Reimagined

I’m really tempted to back this new Kickstarter project from Stockholm-based ASKET that reimagines the men’s t-shirt. Instead of five standard sizes, their design offers short, regular and long varieties of each to fit better. They’re made of 100% Egyptian cotton in a factory that treats their workers right and ASKET is completely transparent about how much it costs them to make each one. As an added bonus, they offer a t-shirt repair kit because they don’t believe in fast fashion. Check ’em out if you need some new threads that look almost as good as your significant other after two weeks paid vacation and a trip to the day spa.



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