Archive for July, 2015

Hang Out. Make Out. Do Stuff.

I’m loving this throw pillow designed by my pal Jenny Kondrasky and inspired by the time she sensed a lull in the conversation with a guy and filled the awkward silence with “So… do you want to hang out, make out, do stuff?” Whether you’re taking someone lucky home for the first time or want to surprise your partner with a reminder that you’re way into them, this pillow has got you covered. The design is also available as a print, tee, tank, tote bag, greeting card and much more. Now all that’s left to do is go get some (interpret that as you wish)!

Hang-Out-Make-Out-Do-Stuff-pillow

Carry Around a Piece of Super Bowl History

I think most of us would agree that less landfills are good thing, so that’s why I’m inspired by what People for Urban Progress (P.U.P) is doing. When it heard that remnants of the old RCA Dome stadium were going to be chucked into landfills, it went on a mission to salvage the raw materials and upcycle them into new products, while putting the proceeds back into social good projects and programs that benefit the Indianapolis community. Many organizations try to pull this off, but the team at P.U.P has created some seriously high-quality items like wallets, clutches, dopp kits and bags. Check out the shop and see if anything stokes you. Some items are even made from vinyl banners that hung during Super Bowl XLVI (that’s 2012 when the Giants took out the Patriots).

pup-wallet

pup-clutch

pup-duffle

pup-drawstring

This is how you do PR

One thing I dig about creative agency 72andSunny is its 72U program, a 12-week creative residency that focuses on collaboration and experimentation. Past projects have included documentaries, music videos and public murals. The latest is the Yes& IPA, a limited batch brew named after the improv concept that helps guide the company’s operating principles. The 60 individual bottles were designed so that, when placed together, they form a mural.

72andSunny-Yes&-IPA

72U also used the project as an opportunity to thank those that have helped them in the past and I was lucky enough to receive one. What was impressive is how they handled our interaction, with a teaser email saying they wanted to send me something tasty, followed by more information on the day I was receiving the parcel. The thoughtful care package was an amazing presentation with the beer wrapped in a gorgeous blanket inside a wooden crate (all items I’ve already put to good use). Take note: this is how you build great PR relationships. If their goal was to make sure I read every single email they send me in the future, it’s mission accomplished.

p.s. The beer was goddamn delicious.

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