Will augmented reality make us lose control?

Over the weekend, I had an opportunity to catch an advance screening of Creative Control, a film about an advertising executive’s foray into the world of augmented reality and the complications when he decides to have an “affair” with his buddy’s girlfriend using virtual reality. With VR being so timely, this is an interesting watch so you can ponder what technology may enable us to do really ridiculously soon. The cast features Benjamin Dickinson and Nora Zehetner with supporting actors that include Reggie Watts, Jake Lodwick, Heems and Gavin McInnes.

Maybe the most interesting part of the experience was that Dickinson and Watts were in the house for a lengthy Q&A and conversation that spilled into future technologies, capitalism, and why they chose to shoot in black in white. While you may not have opportunity, the film is good fodder for discussion with your pals.

Creative Control starts showing for reals on March 11th, starting in New York and Los Angeles.

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