Seriously, I mean it, if this video doesn’t make you smile then we shouldn’t be friends. In a strange way, watching this video makes me feel alive and grounded and incredibly excited about the contributions I make on this planet. It’s also a good reminder that such a simple project can produce an enormously profound effect. Here’s to those who continue to believe and contribute to the little things in life. Thank you, you just made my day.

Will Nike’s new ad campaign motivate you to run more? It’s definitely a clever attempt but the jury’s still out. What do you think? [via MMet]

Given I was at AMEX global HQ today, it got me thinking on all the successful social media partnerships they’ve done lately. None have been more impressive than with Foursquare. On so many levels, this integration wins – at the root, it aligns AMEX with supporting small businesses, all while rewarding consumers for checking-in to their favorite, local hotspots. Example: Just last week, I checked-in and ate at my favorite thai restaurant, noticed the deal and with a click of a button, $25 was credited back to my account. Win win.

Wow, I’m officially sold. Nice work BBHNY.

This here is a perfect example of advertising brilliance. Willie Nelson covering Coldplay’s “The Scientist” over an extraordinary animated storyline that leaves me appreciating Chipotle’s surge toward ethical farming. It’s hard to think this company was ever affiliated with McDonald’s but those days are long gone and the brand is moving into much greener pasture. Chalk one up for team creative.

Dear Diet Coke, you cut to my core. Yes, you are light and refreshing, but you’re also a risk taker. I admire your bravery to experiment with new recipes or slogans, and your preference for chemicals over calories doesn’t bother me either. But most importantly, your aluminum is always looking fresh! I heard your new can was designed by Turner Duckworth, and it is downright sexy. Can’t wait to see you in the stores this fall! xo [via Adweek]

Back in October, I wrote about this awesome video that portrayed a trip overseas. When my brother, who’s currently living in London (I’m trying maintain my levels of jealousy…), sent me to Rick Mereki’s Vimeo page this morning, I was flooded with the same feeling I had in October: the yearning to travel, explore, and taste the world. Well, right now I’ll just have to live vicariously through Rick’s gorgeous videos of his time spent with friends abroad.