Topics: advertising

Here’s how you educate kids about organ donation.

Old toys receive donated limbs to educate kids about organ donation. This is a conversation that needs to happen more often between parents and kids – and this campaign is nothing short of brilliant. [via]

Donor

This is how you do PR

One thing I dig about creative agency 72andSunny is its 72U program, a 12-week creative residency that focuses on collaboration and experimentation. Past projects have included documentaries, music videos and public murals. The latest is the Yes& IPA, a limited batch brew named after the improv concept that helps guide the company’s operating principles. The 60 individual bottles were designed so that, when placed together, they form a mural.

72andSunny-Yes&-IPA

72U also used the project as an opportunity to thank those that have helped them in the past and I was lucky enough to receive one. What was impressive is how they handled our interaction, with a teaser email saying they wanted to send me something tasty, followed by more information on the day I was receiving the parcel. The thoughtful care package was an amazing presentation with the beer wrapped in a gorgeous blanket inside a wooden crate (all items I’ve already put to good use). Take note: this is how you build great PR relationships. If their goal was to make sure I read every single email they send me in the future, it’s mission accomplished.

p.s. The beer was goddamn delicious.

Gatorade’s tribute to Derek Jeter gives me chills.

I don’t give a fuck if you hate baseball, the Yankees or mankind itself, this tribute to #2 is champion all the way. It’s rare to find a player in any sport spend his or her entire career with one team but that’s what makes Jeter so special. That and he dated the hot girl from Friday Night Lights.

http://youtu.be/xfgS1lvqX8I

The love-fest continues with these limited edition Air Jordan x Jeter Collection. #RE2PECT

jordan x jeter 2 jordan x jeter

Copyright © 1999 - 2017 Holiday Matinee. All Rights Reserved.