Topics: advertising

I wish Mike was my Frampa

Nice job by FRAM and creative agency Laughlin Constable to build on their name and get Jonathan Banks (of Breaking Bad and Better Call Saul) for this Frampa ad campaign. I love how he uses the no-nonsense grandfatherly temperament of Mike Ehrmantraut to stick it to the younger generation, even if I fall into that category myself.

I wish colleges had this when I was looking

It’s been years since I was applying to college and one of the things I remember most is the unintentional comedy of student life brochures with the most goofy, pc-looking, and blatant attempts to exhibit diversity even when it didn’t exist. The future looks brighter today with schools like Savannah College of Art and Design (SCAD) using AR technology to help prospective students take virtual tours using a smartphone and inexpensive cardboard headset.

SCAD-AR

After trying the tour, I could definitely see how it might be useful to figure out which schools you want to visit in person. They’ve also made the actual print brochures more interactive by weaving 1,000 custom videos, graphics, and animations into the experience when you hold a smartphone over the page.

SCAD-AR-3

If you want people to believe you are going to teach them what they need to know in the future (and spend a bunch of money to do so), you had better be using the tools that are available today.

If you stumbled upon an Oreo vault…

What could possibly be inside these top-secret Oreo vaults? I’m not at liberty to say but damn it’s good.

oreo vault

Here’s how you educate kids about organ donation.

Old toys receive donated limbs to educate kids about organ donation. This is a conversation that needs to happen more often between parents and kids – and this campaign is nothing short of brilliant. [via]

Donor

This is how you do PR

One thing I dig about creative agency 72andSunny is its 72U program, a 12-week creative residency that focuses on collaboration and experimentation. Past projects have included documentaries, music videos and public murals. The latest is the Yes& IPA, a limited batch brew named after the improv concept that helps guide the company’s operating principles. The 60 individual bottles were designed so that, when placed together, they form a mural.

72andSunny-Yes&-IPA

72U also used the project as an opportunity to thank those that have helped them in the past and I was lucky enough to receive one. What was impressive is how they handled our interaction, with a teaser email saying they wanted to send me something tasty, followed by more information on the day I was receiving the parcel. The thoughtful care package was an amazing presentation with the beer wrapped in a gorgeous blanket inside a wooden crate (all items I’ve already put to good use). Take note: this is how you build great PR relationships. If their goal was to make sure I read every single email they send me in the future, it’s mission accomplished.

p.s. The beer was goddamn delicious.

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