Topics: advertising

If you stumbled upon an Oreo vault…

What could possibly be inside these top-secret Oreo vaults? I’m not at liberty to say but damn it’s good.

oreo vault

Here’s how you educate kids about organ donation.

Old toys receive donated limbs to educate kids about organ donation. This is a conversation that needs to happen more often between parents and kids – and this campaign is nothing short of brilliant. [via]

Donor

This is how you do PR

One thing I dig about creative agency 72andSunny is its 72U program, a 12-week creative residency that focuses on collaboration and experimentation. Past projects have included documentaries, music videos and public murals. The latest is the Yes& IPA, a limited batch brew named after the improv concept that helps guide the company’s operating principles. The 60 individual bottles were designed so that, when placed together, they form a mural.

72andSunny-Yes&-IPA

72U also used the project as an opportunity to thank those that have helped them in the past and I was lucky enough to receive one. What was impressive is how they handled our interaction, with a teaser email saying they wanted to send me something tasty, followed by more information on the day I was receiving the parcel. The thoughtful care package was an amazing presentation with the beer wrapped in a gorgeous blanket inside a wooden crate (all items I’ve already put to good use). Take note: this is how you build great PR relationships. If their goal was to make sure I read every single email they send me in the future, it’s mission accomplished.

p.s. The beer was goddamn delicious.

Copyright © 1999 - 2018 Holiday Matinee. All Rights Reserved.