Topics: creative

This device helps you pinpoint the ideal conditions for creativity

I didn’t get around to covering it when I first received a sample, but 72U (the creative residency from 72andSunny) built a pretty neat compass device it calls LOCU. Every 60 seconds, it checks your environment measuring temperature, sound, and light so you can foster the optimal conditions for being creative.

When the temperature is just right (72 degrees), LOCU will glow blue. When the sound is ideal (70 decibels) it glows magenta. And when the light conditions are Goldilocks (150 LUX) it glows yellow. LOCU beams white when it’s all systems, err conditions go.

LOCU-1

LOCU-2

Because we definitely don’t want to offer any alternative facts (those are called lies), you should know there is real research from Cornell, Univ. of Chicago, and the Journal of Environmental Psychology that went into uncovering what the optimal creative conditions are. Just don’t go overboard and spend all day in search of the balance. A lot of great art and ideas come when our tools and environment are less than perfect. Still, LOCU would be fun to experiment with at a brainstorm.

I wish colleges had this when I was looking

It’s been years since I was applying to college and one of the things I remember most is the unintentional comedy of student life brochures with the most goofy, pc-looking, and blatant attempts to exhibit diversity even when it didn’t exist. The future looks brighter today with schools like Savannah College of Art and Design (SCAD) using AR technology to help prospective students take virtual tours using a smartphone and inexpensive cardboard headset.

SCAD-AR

After trying the tour, I could definitely see how it might be useful to figure out which schools you want to visit in person. They’ve also made the actual print brochures more interactive by weaving 1,000 custom videos, graphics, and animations into the experience when you hold a smartphone over the page.

SCAD-AR-3

If you want people to believe you are going to teach them what they need to know in the future (and spend a bunch of money to do so), you had better be using the tools that are available today.

Organization and good design at its best.

I’ve totally fallen in love with the beautifully designed home and office products from Most Modest. I’ve already picked up a couple placemats but my real soft spot is for the Simon. Can’t say enough good things about companies who keep it simple, clean and fucking beautiful.

walter_orn_5_1024x1024

simon_7_1024x1024

Copyright © 1999 - 2017 Holiday Matinee. All Rights Reserved.