Nice job by FRAM and creative agency Laughlin Constable to build on their name and get Jonathan Banks (of Breaking Bad and Better Call Saul) for this Frampa ad campaign. I love how he uses the no-nonsense grandfatherly temperament of Mike Ehrmantraut to stick it to the younger generation, even if I fall into that category myself.
Pretty funny awkward PSA here about the benefits of hugging from Andrew Garfield and Jo Hart. They went ham on a 90s low-production feel and it’s pretty cool that this was actually done for Youth Mentoring, an organization that helps at-risk youth in LA and is encouraging both donations and uploads of 20 second hugs through the end of the year. Never forget the power of humor, even for social good.