A collective experiment in brand perception

What’s the first thing that comes to mind when you see the Mastercard logo?  What about Converse or Whole Foods?  Its been said that a brand is not what a company says it is, but rather what people perceive it to be. For proof, click over to BrandTags, a website that lets you size up the worlds most recognized brands or battle them against one-another.  Right now, Lego is beating the competition.  Tell ’em how you really feel.