Proportion distortion, aka the 9-inch diet

Over 45 million Americans diet every year.  Yet despite all the “OMG, I lost twelve pounds in twelve days” bullshit, 95% of all dieters regain their lost weight within five years. Did I mention Americans continue to spend 1 to 2 billion dollars a year on diet programs? Let’s face it fatty, diets don’t work and two top agency gurus are out to prove it with their new book, “The 9 Inch Diet“.