I’m all for simplicity, or as someone smarter than me once said, “when form meets function”. Well, the R&D folks at the New York Times have come up with a nifty little app that should make online bookmarking easier. It’s a virtual notepad called ShifD that transfers content back and fourth from the web, desktop computers and mobile devices. Trust me on this, it’s a lot cooler than that just sounded. I’ve been using ShifD for three months now and I feel smarter because of it. Ok, well maybe it’s that I’m just accomplishing more. Or maybe it’s not losing that awesome quote or favorite song that I used to write down on the back of a napkin. What do you have to lose?