Genius business model = I Wear Your Shirt

In this up and down economy, there are a select few who are either bigtime stoners or flat out geniuses. I have a feeling Jason, founder of encompasses a little of both. For the entire 2009 calendar year, he’s outsourcing his wardrobe (namely shirts) to corporate america and you. He’s wearing a different shirt for 365 days straight, takes multiple pictures throughout the day and blogs about it. Days are sold at “face value” so January 1 is $1 and December 31 is $365. So far, he’s sold out until mid-October. This makes me incredibly happy.

I Wear Your Shirt