TOMS is a company that does good and does it right. I fully support their meaningful and humanitarian efforts in providing shoes for those less fortunate. Their One for One initiative is a great business model and their marketing campaigns are continuously at the forefront of this new media, viral-frenzy world. The impact a pair of shoes has on a child can be life-changing and so this Thursday, help TOMS raise awareness by going one day without shoes. Events are being planned worldwide so go barefoot and get on with the positive action.