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Chipotle’s new branding is awesome

dave November 25, 2009 2 Comments

America’s favorite burrito chain got a new look and it’s totally aces. The new packaging consists of hand-drawn messages from customers, employees and even ingredients. It’s the perfect branding to make you forget that they’re owned by McDonalds. Check out more photos over at Lovely Package. The soda cup is my favorite.

chipotle

Categoriescreative
Tagsbranding, burrito, chipotle, design, food, mcdonalds, products
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2 Comments

  1. andy November 26, 2009 at 3:05 AM

    Is it true that chipotle is owned by mcdonalds? From what I understand, chipotle was never fully owned by mcdonalds, but they did at one time own a majority. Since 2006, they have not owned any at all. Of course this is from wikipedia, so it could be lies, but I trust it 🙂

  2. Aaron November 27, 2009 at 1:48 PM

    Concur.

    No longer any ownership by McDonalds.

    http://www.rockymountainnews.com/drmn/other_business/article/0,2777,DRMN_23916_5233690,00.html

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