Ford is paying your admission to the Fiesta

At the core of Holiday Matinee’s business philosophy is supporting local, independent entrepreneurs. So when Ford Motor Company asked Sezio and us to design a giant mural highlighting 10 local hotspots in San Diego, we jumped on the opportunity. We recruited our pal Josh Boston to help carry out our vision and the mural is now up –  located on the corner of 30th and Redwood in North Park / South Park.

To celebrate our first collaboration with Ford, we’re going to spend more of their money and throw a giant party. Mark the date: Tuesday, April 13 at Bar Basic. Several of the businesses featured in our mural will be opening pop-up stores and let’s just say, it’s going to rule. Our friends at M Theory Records will be creating a mini record store and listening stations. Our pals at Subtext will be curating an amazing art show along with selling design books. Local non-profit Sezio will be screening neighborhood t-shirts. Holiday Matinee (that’s us) will be on-hand providing creative inspiration and our friends at Igloo will be showcasing super cool soft goods and accessories. It’s going to be an amazing night and if you RSVP, your name will be added to our super special guest list for free drinks and pizza.

Click here to see more photos of the mural going up. You’ll love it. For real. Do it.