Forget coloring books and Pringles chips!

Alice Clair is a freelance illustrator/mastermind behind two great projects with environmental friendliness in mind. Colour the Box is a project that speaks to the part of me that still loves coloring books! The idea behind it is simple: boxes that are canvasses for coloring. The boxes contain coloring pencils or crayons that kids can use to color the patterns on the box surfaces. That way, a child is less likely to throw the package away! The second project, Jay’s Chips, is a potato chips packaging concept designed to encourage re-use of the patterned cylinder containers, making Pringles containers as exciting as watching beige paint dry.