Imagine this. You’re at a bookstore, thumbing through the pages of a book with an interesting cover. How do you decide to buy it? I usually scan over the first few paragraphs, but Ford Madox Ford (a 1900s-era author) had a different idea. He said readers should “open the book to page ninety-nine and the quality of the whole will be revealed.” Page99Test is putting his theory to work. They let authors upload the 99th page of their books and then let users discuss whether or not they would read the rest. It’s beneficial for both parties; authors can test the success of their book and readers get to sample new material. Win-win.