A few weeks ago, I had the pleasure of attending PSFK’s NY Conference. It brought together some heavy-hitting creatives (I’d suggest watching the talks from Airbnb, Thrillist and Kickstarter) but the most compelling (and best executed IMO) came from Aaron Dignan. He’s not only a Jason Schwartzman look-alike but a new author and successful trends strategist. Aaron explained how we’re totally bored in places that matter (i.e. school, work) and offered game mechanics as a solution to fixing this. I gotta say, I found his reasoning both humorous and insightful. I definitely agree that game mechanics has become an enormous part of our everyday culture and I love the idea of experimentation in our schools and workplace, but I’m also hopeful that gaming doesn’t become a be-all, end-all. solution I mean, I love a good ass-kicking as much as the next guy but there are plenty of days I just want to unplug, take a deep breath and soak up the unexpected…without keeping score. BTW, Aaron’s book looks awesome. Bonus points for making a trailer.