The future of rewards

Given I was at AMEX global HQ today, it got me thinking on all the successful social media partnerships they’ve done lately. None have been more impressive than with Foursquare. On so many levels, this integration wins – at the root, it aligns AMEX with supporting small businesses, all while rewarding consumers for checking-in to their favorite, local hotspots. Example: Just last week, I checked-in and ate at my favorite thai restaurant, noticed the deal and with a click of a button, $25 was credited back to my account. Win win.