There’s something so badass about two people totally re-imagining a product that has only slightly changed since its wide adoption in the ‘70s. Add in a dash of community skepticism and an industrial design master thesis, and you’ve got yourself a revolutionary recipe! After Swedish helmet laws got more strict, Anna Haupt and Terese Alstin decided the world was ready for an invisible bicycle helmet that people actually wanted to wear. Many said it was impossible, which pushed them to prove everyone wrong. Seven years (and many middle fingers) later, the Hövding is here. While the price tag doesn’t favor budgetarians, safety has never been sexier.