Chok! Chok! Chok!

From Hong Kong, a ground-breaking creative approach to marketing called “Chok!”. Ad-man Mark Kong and team blended interaction design with advertising to rethink the consumer -brand relationship. Is this a sign we’re one step closer to a completely crossmedia future? I sure as hell hope so. The day we stop paying millions of dollars for celebrities to just “pop-up” in a commercial will be a good day. Unless that celebrity is James Franco…

Anyways, check out the video and let us know what you think about interactive TV gaming promotions in the comments.