If you’re looking to shake up your closet with some new threads, I recommend checking out San Francisco-based Marine Layer. Known for its fabric obsession (ultra-soft, sustainable and California-made), these guys are so confident in their product that they’ll actually send you a free swatch that you may end up using as a sunglass cloth or picnic blanket for your little people. Yelpers are so into the fabric that there are confessions of people that went into the stores just to cop a feel.

That is borderline cray, but it is really soft and I’ll leave you with a few favorites I’ve been ogling. Marine Layer now has shops in San Francisco, LA, Portland and Chicago.