Brilliant Bicycles Just Wants to Ride Bikes With You

If you’re in the market for a new bicycle this spring, be sure to check out Brilliant Bicycle Co. The team there is making bicycles for casual riders that value design and is all about simplicity. In fact, they’ve found a way to cut out many of the bicycle industry’s inefficiencies to pass on cost savings and work with suppliers that treat their employees fairly. Brilliant starts taking orders on March 23rd, but if you register now, you’ll have an opportunity to get in on their first shipment in time for Memorial Day Weekend.