With Casper, Tuft and Needle, HIBR, Keetsa, Leesa, and probably a dozen other companies out there, competition in the sleep biz is hotter than ever. I’m probably late to this, but I just love that Purple went a different route and hired Tim and Eric for some killer content marketing. The Purple Boys series is hilarious.

To watch the full series, click here.

Less than 2 years ago, Taj and I joined Microsoft to design products and experiences that introduce the world to 3D. Today, they’ve made our first product its global holiday campaign and we couldn’t be more excited to share the message: when we are inclusive and celebrate our differences we can make the world a better place.

Nice job by FRAM and creative agency Laughlin Constable to build on their name and get Jonathan Banks (of Breaking Bad and Better Call Saul) for this Frampa ad campaign. I love how he uses the no-nonsense grandfatherly temperament of Mike Ehrmantraut to stick it to the younger generation, even if I fall into that category myself.

It’s been years since I was applying to college and one of the things I remember most is the unintentional comedy of student life brochures with the most goofy, pc-looking, and blatant attempts to exhibit diversity even when it didn’t exist. The future looks brighter today with schools like Savannah College of Art and Design (SCAD) using AR technology to help prospective students take virtual tours using a smartphone and inexpensive cardboard headset.

After trying the tour, I could definitely see how it might be useful to figure out which schools you want to visit in person. They’ve also made the actual print brochures more interactive by weaving 1,000 custom videos, graphics, and animations into the experience when you hold a smartphone over the page.

If you want people to believe you are going to teach them what they need to know in the future (and spend a bunch of money to do so), you had better be using the tools that are available today.

What could possibly be inside these top-secret Oreo vaults? I’m not at liberty to say but damn it’s good.