I’m digging this campaign from VSCO and AKQA that shares the stories of Gen Z artists and their creative challenges. It fits well with their diverse audience and I can definitely relate to the struggles the artists talk about in …
Tag: ads
Chok! Chok! Chok!
From Hong Kong, a ground-breaking creative approach to marketing called “Chok!”. Ad-man Mark Kong and team blended interaction design with advertising to rethink the consumer -brand relationship. Is this a sign we’re one step closer to a completely crossmedia future? I sure as …

Does Nike’s motivational bench encourage more running or just piss you off?
Will Nike’s new ad campaign motivate you to run more? It’s definitely a clever attempt but the jury’s still out. What do you think? [via MMet]

We’re addicted which means Starbucks can get away with ads like this.
Ok, so this isn’t a real ad but the point is heavily taken. And sure, there are several cases of brands committing epic fails (i.e. The Gap) but Starbucks knows they’ve got us by the balls and we’re coming in …

Heineken goes camouflage and it totally works
I’m super diggin’ Heineken’s new Camouflage campaign. It’s doubtful I’d rush over and buy a six-pack but I appreciate the nod to cleverness. More samples on Fubiz.