I'm loving the creative concept behind Temujin Doran's "Build Anything" commercial for Lego. The video takes those traditional childhood toys and places them in real-world settings. Fun fact: the pieces used in the video were actually from the stash that …
Tag: advertisement

Showing the baby inside by revealing it outside
Since Evian’s baby commercials became so popular, why not expand on them? Evian’s creative print ad campaign features people (real people, not models) in t-shirts featuring baby bodies. I think this concept works in an advertisement, but if people wore …

Stimulating snail mail
Unlike the season finale of LOST, this FedEx ad is open to interpretation in an acceptable way. Without any distracting copy, it successfully tells an interesting story while tugging at the heartstrings. If this mural was up in my neighborhood, …
Finally, a 30-second pre-roll worth watching
Can’t say I’m a big fan of pre-rolls, post-rolls or rolls of any kind. Nor do I drink Heineken (I’m more of a Belgium snob) but this proves once again, beer ads can be funny. Very funny.