This infographic about how we perceive brands online fascinates me -- off the top of my head there's no way I would have guessed that blue was the predominant color of the Web. Using a Twitter theme tool, Colour Lovers …
Tag: branding
A brown paper bag with a sense of humor
My friend Niamh is right, good humor should be implemented in marketing initiatives more often. It’s a great tool for allowing us to relate to brands and reevaluate our purchasing decisions in a comfortable manner. Too often, brands assume consumers …
Your hat is confusing. Do you love baseball or supermarkets?
You’d think the GAP logo disaster would have taught brands a thing or two about logo design. Apparently, the Washington Nationals brand managers were out to lunch (perhaps at Walgreens?) when coming up with their team’s new logo. [via BKS]
Brown’s Brewing makes me crave a pint!
From a package design standpoint, it’s not groundbreaking but on principle (and namesake), I had to love Brown’s Brewing. Plus, it’s making me thirsty! Who wants a pint? [via Lovely Package]
Food as good as the design
It’s Earth Day and one way I like celebrating is to support local, independent businesses. If you happen to be in Charleston, South Carolina, I highly recommend checking out FIG (Food Is Good). And if not, check out their gorgeous, …
Zombie Stationery
Who knew stationery could be so fun?! Tear the eyes off a zombie or poke their brains out with this amazing, highly clever “13th Street Stationery of Horror.” Creativity at its finest, view the full campaign on The Donut Project.