From Hong Kong, a ground-breaking creative approach to marketing called “Chok!”. Ad-man Mark Kong and team blended interaction design with advertising to rethink the consumer -brand relationship. Is this a sign we’re one step closer to a completely crossmedia future? I sure as …
When done right, advertising makes me happy. And this new Coke commercial totally delivers. It was directed by Dougal Wilson, whose resume includes music videos for Bat For Lashes and Goldfrapp. Dig it!
Every time I see “Coca Cola Light” instead of “Diet Coke” it makes me laugh. But this artist series design makes me wish they’d bring it Stateside. Drink up.
Props to Coke for taking home the Platinum Pentaward 2008 for Best Package Design in the category of beverages. It’s hard to argue with this as they keep it fresh by returning to the basics.