I’m no Nets fan, but the Brooklyn Nets new logo designed by Jay-Z is just lackluster. We have more than a couple friends that would give them better options, or you know the Nets could have gone with one of …
Tag: logos

If this video doesn’t make you smile then we shouldn’t be friends.
Seriously, I mean it, if this video doesn’t make you smile then we shouldn’t be friends. In a strange way, watching this video makes me feel alive and grounded and incredibly excited about the contributions I make on this planet. …

Brutally honest logos
Viktor Hertzen reveals what some websites and brands are really all about by making a few adjustments to their logos! I’m curious to see what he’d do with logos for Fox News, MySpace, and Google. My prediction for Google is …

Pepsi’s new logo revealed?
Readers of Brand New dug around the US Patent & Trademark website and found new logos for Pepsi, Mountain Dew and Gatorade. The new Pepsi mark looks like a throw-back to the 80s, Gatorade could be a football team’s logo …

A collective experiment in brand perception
What’s the first thing that comes to mind when you see the Mastercard logo? What about Converse or Whole Foods? Its been said that a brand is not what a company says it is, but rather what people perceive it to …